Both large and emerging companies need to harness innovation as a means of competitive advantage and a means to maintain pricing strength.
There is a market understanding that innovation is no longer only the responsibility of the company’s R&D team. More and more OEMs are partnering with their outsourcing partner to harness their concept to creation experience, expertise and abilities, whilst protecting their IP.
Given the growing complexity and the risk associated with product introduction, whether that be exciting, or new technology, OEMs understand that their need is the success rate of product introduction, development and market adoption in an environment where speed-to-market is critical.
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